logo bosch.png

Tailor-made user research for product innovation

Mutley project - design research that investigates motorbike helmets stakeholders attitude and behaviour towards preferences, usage, and brand perception.

. Co-create with the user the ‘ideal’ helmet capturing the attributes users value the most. 


. Analyse the gathered information and apply
holistic thinking over the process.


. Develop a series of Design Principles to guide product development.

project framework

Fieldwork & tailor-made research tools 

Picture 9.png

The ideation generated 84 helmet design insights regarding the findings from the field research. They covered five key attributes areas: Lifestyle, Experience, Safety, Resistance, and Comfort. 

Value Matrix

Each insight was positioned in a Value Matrix according to difficulty in tech development and users desirability. After the complete distribution, clusters were identified.

Value matrix 1.png
real deal 1.png
creating value.png