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Bosch

2015-2020

Tailor-made user research for product innovation

Tailor-made user research for product innovation

Mutley project - design research that investigates motorbike helmets stakeholders attitude and behaviour towards preferences, usage, and brand perception.

Fieldwork & tailor-made research tools


Mutley project - design research that investigates motorbike helmets stakeholders attitude and behaviour towards preferences, usage, and brand perception.


Value Matrix



The ideation generated 84 helmet design insights regarding the findings from the field research. They covered five key attributes areas: Lifestyle, Experience, Safety, Resistance, and Comfort.



Fieldwork & tailor-made research tools


Mutley project - design research that investigates motorbike helmets stakeholders attitude and behaviour towards preferences, usage, and brand perception.


Value Matrix



The ideation generated 84 helmet design insights regarding the findings from the field research. They covered five key attributes areas: Lifestyle, Experience, Safety, Resistance, and Comfort.



Philips Tasy Web Suite

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