#Title

An experimental project as part of my PhD research. An initial survey followed by a co-creation process engaged users in discussing what the most memorable brand experience they may have is. A series of images support the exploration and discussion, collecting their perceptions in connection to mobility. The data was compiled, and the results were placed on the visual board. The axes' Being-Having' and 'Techno-Emotion' sustains a large spectrum of opinions to enclose the analysis and further conclusions.